Women in Investment: breaking stereotypes and leading with excellence

Cape Town - In the world of investment, women are proving to be astute and measured fund managers, breaking stereotypes and excelling in a historically male-dominated industry. Cornette van Zyl, a seasoned portfolio manager at Sanlam Investments, is a prime example of this transformative shift.

Cornette’s journey into portfolio management began at a young age, influenced by early conversations about the financial markets with her father. “I used to have discussions with my dad about the bulls and the bears,” Cornette recalls. These formative experiences, coupled with a school field trip to the Johannesburg Stock Exchange, ignited her passion for the stock market.

In her current role, Cornette mostly manages portfolios for institutional investors, such as pension funds, ensuring that client requirements are met with precision and care. This alignment with Sanlam’s investment principle of uncovering value where others may overlook it, underscores a commitment to long-term sustainability and resilience. “We place greater emphasis on detail company and industry analysis over market forecasts and speculation,” she adds. This approach allows her to guide investment decisions towards sustainable outcomes, rooted in meticulous analysis of past performance and understanding the current environment, to form a view on the likely long-term outcomes to predict future potential.

Understanding that markets are influenced not only by financial metrics but also by human emotions, Cornette actively seeks tactical opportunities when prices deviate from their fair value in the short term.

Her career began as a Chartered Accountant, where she excelled and caught the attention of an exceptional banking analyst in South Africa. Transitioning into equity analysis, Cornette experienced firsthand the demanding nature of finance. “Working 12–14-hour days taught me about sacrifice and resilience,” she notes. Balancing these demands with personal life, especially later as a mother, has been a significant part of her journey. Cornette has navigated these challenges with grace, integrating her family life into her professional world

Cornette is also a staunch advocate for supporting women in finance. She participates in initiatives like the SIG Phumelela Thriving Women’s Forum, where she mentors and encourages women to pursue and succeed in investment careers. Her advice to women entering the field is straightforward: “Don’t be afraid to ask for what you need. Transparency and open communication are key.”

Level-headed and Practical Decision-makers

Contrary to common misconceptions, women in finance often excel at remaining practical and unemotional in their decision-making. Cornette exemplifies this trait, emphasising the importance of emotional detachment for rational and effective investment decisions. “Being level-headed under pressure contributes significantly to successful outcomes,” she observes.

Quick Course Correction

One of the hallmarks of effective portfolio management is the ability to recognise and correct mistakes swiftly. Cornette highlights that women often excel in this area, admitting errors and adjusting strategies promptly to prioritise clients' interests. “This willingness to reassess and adapt is crucial for maintaining a robust investment portfolio that meet client outcomes” she notes.

Client-centric Approach

Women in investment typically demonstrate a keen understanding of client needs and preferences. Cornette’s approach to managing money on behalf of clients is deeply client-centric, focusing on their risk tolerance and financial goals. “Remembering and respecting clients' preferences is vital for aligning portfolios with their expectations,” she says.

Exceptional Communication Skills

Effective communication is another area where women shine. Cornette's ability to explain complex investment strategies and portfolio positioning clearly ensures that clients are well-informed and confident in their decisions. “Breaking down intricate details into understandable concepts is key to effective client communication,” she adds.

Dedication and Hard Work

The demanding nature of portfolio management requires an extraordinary work ethic. Cornette demonstrates this through her unwavering commitment to her role, balancing professional responsibilities with personal life. “Women in finance often exhibit remarkable dedication and resilience,” she remarks.

Addressing the Gender Gap in Fund Management: Turning the Tide

Despite the proven capabilities of women in fund management, a significant gender gap remains. Encouraging more women to pursue careers in investing, balancing professional and personal lives, and fostering flexible work environments are essential steps towards closing this gap. “Societal norms are evolving, and greater acceptance and support for working mothers are emerging,” Cornette observes.

Mentorship is crucial in this effort. Cornette’s involvement in forums like the SIG Phumelela Thriving Women’s Forum underscores the importance of guidance and support for younger women in the industry. “Sharing experiences and providing mentorship can create a more inclusive and supportive environment,” she says.

In conclusion, the journey towards gender equality in investment is ongoing. Women like Cornette van Zyl exemplify the expertise, resilience, and dedication needed to excel in finance. By embracing their technical skills, unique perspectives, and courageous conversations, women can continue to achieve their investment goals and pave the way for future generations in the industry.