Polokwane Art Museum celebrates 50 years of Santam
Santam says it previously partnered with the Polokwane-based Ibhabhathane Project to extend art education into disadvantaged areas through workshops and free art classes. In 2012 the training of art teachers was extended to special needs schools in Limpopo where 8 433 learners in 34 schools benefitted. For the anniversary exhibition, all 34 schools participated in creating 50 unique artworks.
"Art enhances a child's ability to interact with, and interpret the world around them. It has the ability to cross cultural and linguistic barriers, and in South Africa it gives us the tools to be able to find and speak to each other. But it all begins with critical efforts to preserve and stimulate children's interest in art. This is what Santam Child Art does," said Temba Mvusi, Executive Head of Market Development at Santam.
The anniversary exhibition was managed by the Ibhabhathane Project and curated by Jill Joubert, acknowledged as one of the leading art teachers in South Africa, who was assisted by Amos Letsoalo, the curator of the Polokwane Art Museum. Artwork from this exhibition will be donated to various charities.
In conclusion, the Cape Town head Quartered insurer says more than 80 000 children have participated in the Santam Child Art project. The project is multifaceted incorporating informal art classes for young children in disadvantaged areas, the compilation of Santam's own annual art calendar and the training of art teachers in grade 4-7 across the country. The project also hosts an annual national competition.
About Santam Child Art Programme
Santam's Child Art Project started in 1963 and is aimed at promoting a love of art among children and to give them an opportunity to express and present their thoughts and ideas creatively. More than 80 500 children have been a part of the programme so far. The project has previously won the youth development category at the annual Business Day Business and Arts South Africa (BASA) Awards (2010).
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