How will insurance pay off in 2026?

It’s been a remarkable year for insurance. A rise in frequency and severity of extreme weather events, combined with crumbling infrastructure, has unleashed a rising tide of risk. 2025 also brought a shift in the kinds of questions clients asked, from everyday cover to complex, emerging risks.

“Concerns are evolving faster than we’d like and making proactive risk management and prevention a priority is now more important than ever. If the protection we rely on doesn’t reflect current risks or encourage risk prevention, it could be problematic and costly,” says Ryno de Kock, Head of Distribution at PSG Insure.

He shares some of the trends that defined 2025, and what these mean for personal and commercial insurance cover going forward.

The protection gap is bigger than you think

De Kock says that too many people and small businesses still have gaps in their coverage. One storm, theft, or unexpected incident can be devastating and for businesses, a single equipment failure or cyber breach can cause significant downtime and losses.  But that means insurers are being challenged to innovate and tailor solutions. While working with a short-term adviser is a prudent move, ensuring you accurately account for the true value of what you need to cover is a large part of getting any claims approved and paid out.

Insurance isn’t just pay-outs

He explains that: just like medical schemes have been doing for years, insurance is moving beyond “we pay if it happens” to a more sustainable, “we help you prevent it”. Reward programmes are designed to benefit those who actively manage their risks, not penalise those who don’t. For example, good driving behaviour can earn premium reductions or cashback.

“On the commercial side, more businesses are adopting risk-management tools and analytics to anticipate potential disruptions before they happen. Companies are also developing and acquiring more advanced tools to help spot and reduce risks earlier.  This ‘prevention over cure’ philosophy will define the industry in 2026 and getting tailored advice will provide an edge,” he says.

Personalisation is catching up

Data from connected devices like fitness trackers and vehicle trackers is enabling insurers to tailor cover to your behaviour and activity, whether it’s how you drive, live or run your business. “That’s good news for families and businesses alike, as premiums are fairer, and your protection is more precise. This trend is evident in both personal and commercial lines, from vehicle telematics to data-driven business interruption cover. Equally though, failing to consider how data can also work against you if you don’t follow the law, such as the rules of the road, will be just as important to keep in mind,” he explains.