Lifestyle Protector policyholders to earn UCount Rewards

Johannesburg  - Liberty's Lifestyle Protector policyholders will now be able to benefit from Standard Bank's UCount rewards programme. This is part of an initiative that constitutes a more extensive strategy to unlock more value and continue to provide enhanced insurance solutions to our policyholders.

This comes as Liberty, now a fully owned subsidiary of Standard Bank, expands its solutions and deepens its market penetration.

"What we are building is much broader than the old bancassurance model. We are increasing our collaboration to provide the best financial service offerings through the most efficient means, at scale, and with enhanced innovation," says David Jewell, the Managing Executive for Liberty SA Retail Life and Savings.

UCount is Standard Bank's rewards programme. Rewards points are earned on qualifying credit, cheque, or debit cards. The programme offers discounts for shopping at selected stores.

"We are moving the needle as far as traditional lifestyle solutions go by delivering enhanced value," says Jewell.

The partnership with UCount is the first of many innovations as an integrated ecosystem becomes embedded across the business. Liberty's target is to regain its status as the leader in the sector as it accelerates change with purpose.

"We are enhancing value for clients by leveraging capabilities across the Group. We are extremely pleased with this initiative which ensures more valued offerings are provided to our policyholders, says Jewell.

How it will work

The new rollout applies to Lifestyle Protector policyholders who pay a monthly premium of R350 or more and who are also existing UCount members. Depending on their monthly premiums, policyholders will automatically earn valuable UCount Tiering points.

"These additional benefits enhance and encourage overall financial well-being at a time of stretched wallets due to high interest rates and financial vulnerability. The nature of insurance policies is that they payout in the long term; but the integration into UCount provides a wider platform that our policyholders can benefit from.

The higher your UCount tiering points, the faster you earn rewards points, which can be redeemed for discounts, free shopping, and other exclusive rewards.

"We intend to make life as rewarding as possible as we continue to roll out exciting new products, at scale, across a broader platform with more benefits," concludes Jewell.