Discovery Life takes top spot for customer experience in the Ask Afrika Orange Index
Johannesburg - Discovery Group has announced that the Ask Afrika Orange Index 2022® has revealed that customers rate Discovery Life as a leader in service in the long-term Insurance category.
The Ask Afrika Orange Index is the broadest, independent, and most widely referenced service excellence benchmark in the country founded in 2001. Its purpose is to gain a deep understanding into South Africans' service-experience expectations.
The Orange Index measures customer satisfaction, emotional satisfaction, and loyalty to recognise those companies that show exceptional performance across experience metrics such as servicing and problem resolution. This year, a total of 30 813 interviews were completed across 27 industries.
"It is incredibly rewarding to have our customers experience a value that's core to Discovery and our business – that being an unwavering focus on our customers. It shows that we are differentiating ourselves through our interactions with our customers," says, Riaan van Reenen, Discovery Life CEO.
"We are proud that our efforts resonate well with the people we serve. This is a shared acknowledgement across our sales force, financial adviser, and client servicing teams who all make a difference in the lives and experiences of our clients."
Visit www.askafrika.co.za to download the full 2022/2023 Ask Afrika Orange Index ®
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