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Allianz positioned as one of the world’s strongest brand

Allianz positioned as one of the world’s strongest brand
28-01-22 / By Duty Editor

Allianz positioned as one of the world’s strongest brand

  • Allianz ranks in 30th place of the most valuable brands in Brand Finance’s Global 500 brands ranking
  • Allianz positioned as #1 of globally operating insurance brands and one of the strongest leaders in Financial Services
  • Rated at an extremely strong AAA-, the Allianz brand value reached almost €39 billion

Johannesburg - In this year’s Global 500 report issued by Brand Finance, the Allianz brand has been ranked 30th in the list of the world’s most valuable brands. Brand Finance, a leading brand strategy consultancy announced that among the world’s 100 most valuable insurance brands, Allianz ranked first in the internationally operating insurers.

Allianz said these ratings only serve to confirm its position as one of the world’s strongest brands. It said among the main reasons for the upgrade are the improved revenue outlook after the Corona-induced uncertainty and an increase in Allianz’s Brand Strength Score.

With Allianz’s Asset Management business, and €2.5T AuM, the overall brand value increased by 12% and reached almost €39 billion.

“This news affirms not only the brand strength of Allianz but also demonstrates that Allianz is more than a leader in the insurance business,” said Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.

With a top brand strength rating in the AAA band, Allianz said it will use its brand as a key facilitator for moving the business into new and adjacent categories. The growing strength of Allianz, combined with digitalization, enables even more significant value creation as a multiline company’, such as financial services. As announced during its Capital Markets Day in late 2021, Allianz reaffirmed that it will leverage its purpose and brand to generate profitable growth and drive customer centricity in its strategy 2022+.

“It makes me very proud to share such fantastic news at the beginning of 2022. Being rated 30th among the strongest global brands reflects the hard work and strategy behind the steadily growing Allianz brand,” said Dr. Christian Deuringer, Head of Global Brand & Marketing at Allianz SE.

Allianz has been present in Africa since 1912 through Allianz Africa, Allianz Egypt, Allianz Global Corporate & Specialty and Euler Hermes.

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